Light Alliance Europe AG and Memedia GbR

Light Alliance LogoLight Alliance Digital Signage

As specialist for realization of future-oriented concepts in lighting and advertising technology is Light Alliance Europe AG (short LA AG) from Enkenbach-Alsenborn on the increase into the digital signage market. LA AG finds new ways to the customer, and stands for active customer approach and effective product presentation at the point of sale.

miX-L Logo

More than colorful images

What seems a few years ago like science-fiction is meanwhile daily routine; multimedia at the point of sale is no longer unusual. Digital signage installations do not only catch attention of a technophile clientele; they are eye catcher and effective advertising medium at once.

Especially animated pictures appeal to the primary instincts and attract glances, unavoidably. If the represented contents prove appealing or necessary, furthermore in opposite to poster advertising, the viewer is much longer concentrated of the represent information.

Lighting advertisement breaks new ground and is connecting thereby easily traditional point-of-sale marketing with advanced media technology – a performance, where behind is always a sophisticated software solution, in addition to the classic virtue of installation trade.

The digital signage software “miX-L” enables a central, database-assisted control of all media contents by an ergonomic user-interface. By “drag&drop”, local contents, messages and promotional contents can be placed easily and efficient at the point-of-sale – and all that without any great training effort.          

All from one source

SEAT Hamburg

In cooperation with the Light Alliance Europe AG located in Enkenbach-Alsenborn (short LA AG), memedia GbR has already in the past developed successfully complex digital signage solutions for well-known clients; to these belong among others passive and interactive point-of-sale elements for SEAT Deutschland, extensive outdoor information systems in skiing areas like Kitzbühel and our user-friendly in-house development “CarBrowser” as a sales assistance in the automotive industry. Due to the great success due to the connection of assembly and installation know-how, software development and agency services, the companies grown together so close, that integration seemed to be mere formality. LA AG unites technical conception, assembly and agency services to a unique profile of competence; thus LA AG realizes individual point-of-sale marketing concepts for industry and retail. Long-term support, competent advice and comprehensive content creation flank and complete this performance.

Specialists of conception, graphics, marketing and technology are realizing multimedia applications on websites, monitors and displays, via beamers and TVs, as well as on smartphones and tablets. The focus is always on optimal usability in combination with innovative, sophisticated and user-friendly solutions, which convince all in all.

“Now we can offer complete solutions for professional digital signage systems and open up further markets”, said Frank Nitsche, Business Development of Light Alliance Europe AG.